The Attack on White-label Clones and the Importance of Branded Apps

“A brand is what people think of you.”

I wrote down this line 15 years ago while attending presentation by brand coach Ted Matthews.

Business owners are often juggling many activities and there is rarely enough time in the day to do them all well. With white-labeling, an external vendor provides the quality digital experience that is presented under your brand name.

White-labeled digital services and apps have became an efficiency standard across the event industry. Over 40% of event planners use event apps. And over 80% of the participants polled in a recent study by Endless Events said that they use an event app, becoming an expected part of the attendee experience.

However this is About to Change

Recent updates to Apple’s App Review Guidelines will will not only impact the event app space, but also multi-million dollar companies in white-label ride sharing and B2B app development companies. As of June, Apple started to ban apps created from a commercialized white-label app templates or app generation services.

Two Apple iOS 11 changes to App Review Guidelines that potentially impact on mobile event apps are:

  • Section 4.2.6: “Apps created from a commercialized template or app generation service will be rejected.”
  • Section 4.3: “Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app…”

So What Can You Do?
Apple is moving into the right direction by promoting a universal, branded app model. However, if you are currently using a white-labeled app for your next event, this sudden change may have provided an unexpected headache. MeetVibe provides a branded universal alternative to the expense of creating your own app now that white labeling is under attack.

With MeetVibe you can deliver the latest agenda or registration guidance directly to participants phones as they enter the venue. Or broadcast Twitter and Instagram photos live during the event for them to share. The MeetVibe app takes your contextual information and delivers it directly to the participants’ mobile phones.

The app also helps people attending your event meet others with similar interests, and as such, powerful synergies and opportunities may arise. Attendees can use the same app across multiple events, without the need of creating yet a new social profile, or downloading a one-time use app. And most importantly they can schedule follow-ups to retain valuable, meaningful contacts.

MeetVibe Takes Networking Further

We help you Connect the Right People at the Right Time with our IoT technology. MeetVibe combines social networking features with sensor technologies into a platform that not only offers people-to-people connections, but also seamlessly interacts with the environment: a single robust app serving different event opportunities, while still retaining strong, contextual customization of content.

The MeetVibe app is available for both iPhone and Android. Enjoy features like Around Me phone-to-phone people discovery, side-by-side Calendar Availability viewing, or Concierge text message arrival notifications across both mobile platforms — in any situation.

The untapped potential of our social environments is incredible. Whether it’s the lecture hall or the conference hall, MeetVibe can be helpful wherever there are introductions to be made and ideas to be shared.

Join us today or request a demo of our Business platform to build meaningful relationships within your communities.

 

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MeetVibe Synergy – September 2017

At MeetVibe, we believe in creating synergies, so we have decided to rename our newsletter and blog from the MeetVibe – Roundup to the MeetVibe Synergy!

Synergy is the interaction of two or more people where their combined effect is greater than the sum of individual efforts.

Why are we here? We love:

  • Connecting the right people in real time
  • Building meaningful relationships
  • Achieving more with less effort

Do we vibe? Read on…


Growth

Business Success from RISEConf

In July, global entrepreneurs, investors and innovators gathered in Hong Kong for Asia’s largest tech conference – RISE.

MeetVibe had the opportunity to showcase our product with a booth and took the stage for an investor pitch. We are pleased to say that, as one of the conference’s Alpha start-ups, our push into Asia is taking root. Through introductions facilitated at RISE, MeetVibe has secured, and continues to build, valuable regional business relationships.

KW Group are global leaders in exhibitions, conferences & services to connect, promote and facilitate international trade & economic development. MeetVibe will be the networking partner at the upcoming Global Trade Development Week Major Edition to be held in Dubai from October 30th to November 1st.

We are also excited to announce our partnership with Delegate, Asia’s best marketing platform for event management companies.

Next stops:

  • Web Summit, Lisbon from November 7-9, The Largest Tech Conference in the World;
  • Luxembourg Internet Days on November 14-15 where Canada will be front and center during the whole event and positive synergies will be highlighted to encourage transcontinental collaborations.

Talk to us about adding MeetVibe for Business for your next conference. Make your event memorable!

Read more »


Tip

Why Do We Use Bluetooth for Around Me?

Did you know that Bluetooth is one of the most efficient ways for your phone to connect and interact with other devices? Unlike the GPS feature, the Bluetooth Low Energy (BLE) technology ensures that your battery will not be drained when enabling this feature.

Read more »


Community

Moving on Up

Back in June, the MeetVibe app just broke into Top 500 Social Networking apps in Canada, according to app intelligence service SensorTower.

In just three months, we moved up into the Top 150 Social Networking apps in the Canadian App Store!

 

Thank you,
The MeetVibe Team

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Business Success from RISEConf

Expanding MeetVibe’s Footprint in the APAC and EMEA Regions

In July, global entrepreneurs, investors and innovators gathered in Hong Kong for Asia’s largest tech conference – RISE.

Our goals were to launch the business portal and gain a sense of the marketability for entrance into the Asian market. Many people have asked if it was worth it to travel to Asia for the launch of a predominantly North American product and our response is, “Yes, it was definitely worth attending.” The regional business atmosphere was very eager to try new things, receptive and enthusiastic.

MeetVibe had the opportunity to showcase our product with a booth and took the stage for an investor pitch. We are pleased to say that, as one of the conference’s Alpha start-ups, our push into Asia is taking root. Through introductions facilitated at RISE, MeetVibe has secured, and continues to build, valuable regional business relationships.

KW Group are global leaders in exhibitions, conferences & services to connect, promote and facilitate international trade & economic development. MeetVibe will be the networking partner at the upcoming Global Trade Development Week Major Edition to be held in Dubai from October 30th to November 1st. More than 1,500 business leaders will join the largest cross-border business facilitation event of 2017. True to our mission to connect the right people at the right time, we look forward to making networking more effective during the 3-day conference and exhibition.

We are also excited to announce our partnership with Delegate, Asia’s best marketing platform for event management companies. They are a free-to-use online platform that allows event managers to discover, compare and hire the best event vendors, within minutes. If you are looking to increase your event’s networking value, you can now include MeetVibe’s proximity marketing services directly through the Delegate platform »

Help your attendees save time and ease introductions to get conversations off to a meaningful start!

Next stops:

  • Web Summit, Lisbon from November 7-9, The Largest Tech Conference in the World;
  • Luxembourg Internet Days on November 14-15 where Canada will be front and center during the whole event and positive synergies will be highlighted to encourage transcontinental collaborations.

Talk to us about adding MeetVibe for Business for your next conference. Make your event memorable!

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RISEConf

MeetVibe Round Up – July 2017 – RISEConf

The Largest and Most Exciting Tech Conference in Asia

MeetVibe participated as an Alpha Start-up at the RISE Conference, held on July 11-13 in Hong Kong, launching our Business offering. RISE is labeled by Forbes a “truly world class” event, attracting 580 startups, 400 investors, 565 journalists and 240 speakers.

Why Hong Kong? As a young SaaS IoT company, with an established presence in Toronto, Zurich and Silicon Valley, it is important to understand why Hong Kong is targeting to become the IoT capital of the world.

Highlights

  • Start-up booth: exhibiting and demo, great to see so many MeetVibers stopping by!
  • Center Stage: Gary Vaynerchuk got emotional expressing his views on company culture and also answering Mircea’s open mic question on how to balance family life and entrepreneurship;
  • Women in Tech Roundtables: Carol was invited to participate in discussions about the challenges and opportunities for women in the technology industry;
  • The Pitch: we are thrilled and humbled to have our moment on stage included in the RISE official summary video!
RISEConf Hong Kong Convention and Exhibition Center
RISEConf Gary Vaynerchuk
RISEConf Women in Tech Roundtables, Carol Aebi
RISEConf MeetVibe Carol Aebi, Mircea Baldean

What’s next? We are gearing up for Web Summit, the largest tech conference in the world, in Lisbon this November!

ALPHA Startup MeetVibe Launches at RISE Conference

SAN FRANCISCO / TORONTO / ZURICH / HONG KONG — June 29, 2017.

MeetVibe Connects the Right People at the Right Time!

In a world that is more social, more mobile, and more instant than ever before, what interests people? Other people. We believe technology and social connectivity should be seamless so that people can focus on real interactions. Our Internet of Things (IoT) social engagement platform seamlessly connects digital channels with the physical environment, offering access to what matters most: people, places, relationships, and meaningful connections.

MeetVibe is an ALPHA Startup launching at RISE, the biggest tech conference of its kind in Asia, held on July 11-13 in Hong Kong. Enabling participants to take networking to the next level, we connect people, ideas, and contextual information on the ground, in the moment.

The Social Internet of Things
MeetVibe’s SaaS platform brings people together to build meaningful relationships. The mobile app is location aware, using Bluetooth Low Energy (BLE) beaconing and proximity technologies to augment spontaneous social opportunities.

We enable community leaders and businesses to deliver contextual information and engaging content such as agendas, coupons, or maps directly to mobile phones – as customers or participants come within proximity of a specific location – providing the information they want at the moment they need it.

By staging several beacons throughout a location, powerful analytics such as traffic patterns, heat mapping, and visitors’ behavior can be gathered using our proximity business content management system.

Free App: Discover – Connect – Schedule

  • The Around Me feature allows you to discover others who are nearby.
  • Profile sharing facilitates introductions to easily connect and exchange social profiles and contact information.
  • Simplified scheduling offers calendar-sharing availability, sends automated arrival messages, and provides directions to meeting locations.

About MeetVibe
We love creating synergies. MeetVibe is a mobile and Internet of Things SaaS company founded mid-2015, with key representatives located in the San Francisco Bay Area, Toronto and Zurich. Our purpose is to make people’s lives easier through technology. Each of us brings unique perspectives and expertise to connect the right people at the right time.

We are proud to have IBM as our biggest investor and technology partner, and to be part of Facebook’s global mobile startup program. MeetVibe’s disruptive business model creates a new space for targeted proximity marketing. During early tests, our iOS and Android mobile apps have been used more than 6,200 times, and enabled 2,600 proximity interactions.

###

For more information, please contact:

Mircea Baldean
mircea (at) meetvibe.com
twitter.com/baldean
+1.647.287.3179
+1.415.942.6060 x101

Carol Aebi
carol (at) meetvibe.com
+41 44 586 73 35
+1.415.942.6060 x103

###

Website: https://meetvibe.com
Download the free App: https://meetvibe.com/app
Download digital assets: http://on.meetvi.be/risekit
Download PDF press release: http://on.meetvi.be/risepr

Screenshots

MeetVibe iOS and Android App

MeetVibe SaaS Proximity Business Portal

 

MeetVibe Enterprise Beacon

T-60: MeetVibe is an ALPHA Startup at #RISEconf

We are excited to participate in the RISE Conference in Hong Kong from July 11 to 13, 2017. Billed as “the best technology conferences on the planet” by Forbes Magazine, RISE is the Web Summit-branded event organized in Asia.

In July 2017, people from the world’s biggest companies and most exciting startups will come to Hong Kong to share their stories and experiences at RISE, joined by major global media, hundreds of investors and 15,000+ attendees for three days of networking.

We are an ALPHA startup!

AddThis Adds MeetVibe to its Roster of Top Social Networks

VIENNA, VA and SAN FRANCISCO, CA — (May 5, 2017).

Oracle-owned AddThis, the leading provider of website publisher tools, adds MeetVibe to its roster of top social networks.

The site reaches 2.1 billion unique visitors monthly and is used by more than 15 million web publishers.

Build your online following, one fan at a time, with easy-to-install Follow buttons. Add followers to your MeetVibe social profile to easily share your phone’s calendar availability. These buttons blend seamlessly into your website, making following the natural choice.

You will find the MeetVibe follow option between Medium and Facebook Messenger.

Through this new and exciting data partnership, we will be looking at ways to elevate and personalize the user experience based on behaviors and interests as our members engage with the MeetVibe app over the next few months.

Add an AddThis Follow button to your MeetVibe profile on your website and let your friends or clients know the right time to connect with you!

Contact
Mircea Baldean
MeetVibe, Inc.
+1 (415) 942-6060 ext 101
mircea (at) meetvibe.com

MeetVibe Round Up – April 2017

Keeping Busy and Making Friends!

Keeping busy and making friends. That’s the best way to describe MeetVibe’s activities on a day-to-day basis. Over the last month, we’ve added two new members to our global team, opened the Toronto Stock Exchange with our partners at the Upside Foundation, and made a smooth transition to a modern, cloud computing platform.


Taking Action

We Opened the Toronto Stock Exchange!

MeetVibe is a proud supporter of the Upside Foundation and we love creating synergies! The TMX Group responded to our call to help Canadian startups dream big and welcomed a selected group of young companies to open the Toronto Stock Exchange! The event was covered on YAHOO! Finance and Business Insider.

MeetVibe co-founders Carol Aebi and Gabriel Paun joined virtually from Zürich, Switzerland and San Francisco Bay Area, a first for TSX!

Read more »


Community

The Open Secret to Successful Networking

Networking is time tested and familiar, an age-old practice dressed up in a modern outfit. This current incarnation of networking emphasizes the scavenger hunt of meeting as many people as possible and seems to have lost or minimized the traditional play on reciprocity. The result – hundreds of business cards, LinkedIn and Facebook contacts.

Read more »


Behind the Scenes

A Warm Welcome

Hearing all the great things about Toronto’s growing startup scene, Gwendoline and Mélanie came all the way from France to experience the tech ecosystem first-hand. We’re happy to have them on board and we are looking forward to meeting some of you!


Growth

Reaching the Cloud: Migration to IBM Bluemix Platform Complete

In January, we announced that MeetVibe is migrating to a modern, cloud infrastructure. Our incredible technical team moved quickly. Just one month after the decision, we began moving data to the IBM Bluemix Cloud Computing Platform.

We are excited to announce that MeetVibe has successfully migrated our service to the cloud, with minimal impact on our members. Because this migration took place in the background, members did not notice any changes to the day-to-day experience while using the MeetVibe app..

Read more »


Adding breadth and depth to your networks is the value MeetVibe brings. It doesn’t matter if you’re in a new city, a new job, or a new school – all of those environments offer rich opportunities to meet interesting people and share ideas. Show us how you use MeetVibe to advance your career or enjoy a spontaneous opportunity by sharing your snaps on Instagram with the hashtag #MeetVibing.

 

Neya Abdi
Content Writer and Editor

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The Open Secret to Successful Networking

Networking is time tested and familiar, an age-old practice dressed up in a modern outfit. This current incarnation of networking emphasizes the scavenger hunt of meeting as many people as possible and seems to have lost or minimized the traditional play on reciprocity. The result – hundreds of business cards, LinkedIn and Facebook contacts.

At business or social events we mingle until meeting the right person. It sounds brilliant in theory, but feels awkward in practice. It is impolite to break off a new conversation, even though we may quickly be aware that there is little in common. And finding that person with matching interests may require a lot of hand shaking and introductions. For the networking to feel successful we need a key ingredient: reciprocity for mutually beneficial interactions.

One-sided value is limited. Reciprocity opens a variety of doors and potential. Here is how it works.

Put Yourself in their Shoes

Presumably, you started talking to a person because of what you think they may be able to do for you, not because you like their jacket. However, if you go into a new interaction focused on, “What can this person do for me?” you are likely to hit a wall of silence. So what can you do differently?

Reverse the roles and learn more about their situation. Are they an employer searching for the right candidate to fill a position? A future customer with an issue that your company already solves? Instead of leading with what you want, uncover what you can do for them.

Reciprocity is an unspoken social agreement where people intuitively repay, in kind, what other people have done for them. By virtue of the reciprocity social norm, people are self-motivated to repay kindness, favors, and invitations. If someone receives a good idea or referral during a networking event, a reciprocal expectation may influence them to do the same. This encourages continuing exchanges and forms thoughtful connections.

Avoid pitching to everyone in the room just to see if something sticks. Instead build capital by adding value to ideas and projects.

Share Your Ideas

Too often people avoid exposing their ideas to the light. What if it is not ready? What if someone appropriates it? What if it is wasted on the wrong person or opportunity?

For starters, we never know for certain where that “real” opportunity is. If we did, we would be in front of it with our most polished pitch. The thing we are actively searching for may not look like what we expect. Perhaps it is a new idea or twist on our idea that sends us down a better road. If we hold back, not only is it the exact opposite of mutually beneficial, it is also a risky gamble that we will bypass someone who could have helped us out.

Settle in for the Long Game

Building mutually beneficial relationships includes developing trust. And that doesn’t grow over the course of two cocktails. New people need time to see whether your motivation and passion is an indicator of your day-to-day personality or just your current charm trying to win them over.

Success stories often start at the lucky moment people “ran into” one another, like the investor or the entrepreneur who took their company to the next level. What is rarely mentioned is the amount of time spent building a reputation or the legwork it took to get to that pivotal introduction.

Become an Expert and Always Be Ready

You may be familiar with that paradoxical piece of advice, “Practice improvisation”. Musical talents appear to come up with magical melodies spontaneously. And the story of almost every scientific discovery involves someone leaping up and racing out the door because the answer to a problem suddenly hit them.

Yet only a master of the subject matter or instrument would be able to recognize the genius idea. It is the prior labor and developed expertise that allows them to find the answer or the melody seemingly by daydreaming or taking in their surroundings. That same phenomenon applies to networking.

The more you know, the better you are at making connections.

A conversation overheard in line to get coffee or riding in an elevator may present the perfect chance to jump in with a unique, situation appropriate pitch for how you solve a problem. Contributing helpful insights to a conversation is more effective when we are already familiar with the material and can point out something original.

Take that a step further and imagine hacking spontaneity. Notice which industry leader unexpectedly shows up to a conference’s reception or discover which powerful influencer is in your proximity at the next event. Our day is filled with micro-moments – that impulse to turn to your phone to make things happen – and MeetVibe’s proximity feature helps you make the most of those micro-moments to see what opportunity is just around the corner.

Reciprocity is the key to successful networking. Listening, learning, and providing value turbocharges your ability to build mutually beneficial networks.

 

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Reaching the Cloud: Migration to IBM Bluemix Platform Complete

In January, we announced that MeetVibe is migrating to a modern, cloud infrastructure. Our incredible technical team moved quickly. Just one month after the decision, we began moving data to the IBM Bluemix Cloud Computing Platform.

Today, we are excited to announce that MeetVibe has successfully migrated our service to the cloud, with minimal impact on our members. Because this migration took place in the background, members did not noticed any changes to the day-to-day experience while using the MeetVibe app. However, engineers understand the technical complexities involved with moving large amounts of live data into the cloud quickly and safely. MeetVibe’s migration to the cloud was an important milestone.

What We Did

At first glance, MeetVibe’s new home in the cloud may not look all that different. But to borrow from the analogy of moving to a new house: it is built on a much stronger foundation, sits on a larger lot, comes with new plumbing, and even has an upgraded alarm system. Overall, it is a much better place to live.

This move to the IBM Bluemix Cloud platform brings about more noticeable benefits now and for the future, such as increased uptime, security improvements, and faster delivery of new and innovative features.

A Faster, More Reliable Backend

MeetVibe is a modern way of networking often used during conferences and social events. As such, we need to provide reliable services to handle nonlinear traffic patterns, with significant spikes during live events.

What’s Next?

Now that we have reached the cloud, stay tuned for more news as we add new smart features, tap into new mobile services, layer in more IoT features and may even include Watson.

Many thanks to Teresa of IBM Canada, Lee and Eric of IBM U.S., and Ernest of IBM Singapore for making us feel welcome into the IBM Global Entrepreneur Program!